I'm a senior graphic designer and art director with over a decade of experience across brand, campaign, and creative production. I specialise in building cohesive visual identities from the ground up and seeing them all the way through — from brand strategy and art direction to shoot production, digital assets and everything in between.
Currently leading creative at Mable across three distinct brands, I manage designers, freelancers and creative studio operations while delivering work that spans campaign art direction, brand guidelines, video production and strategic design. I'm equally comfortable presenting to stakeholders as I am executing at pace.
I'm a natural collaborator who has worked alongside agencies, copywriters, photographers and producers to bring ideas to life — and I believe the best creative work happens when strategy and design think together from the start.