Barwon Coast

A seasonal campaign for Barwon Coast Caravan Parks, in collaboration with Good & Proper. The brief: reframe winter on the Bellarine Peninsula from a deterrent into a drawcard.

Art direction leaned into the moody, untamed quality of the off-season coast — raw light, open skies and empty beaches doing the heavy lifting against bold typographic lockups. The graphic design system was built to travel across a full suite of placements including homepage takeover, MRECs and display ads, with a flexible layout approach that kept the campaign feeling cohesive whether it was running at 300x250 or full-screen.